1. Think and act like an effective marketer
Often, we spend too much time fussing about little things when we should be concentrating on the bigger picture. Focus on making a difference with your ideas instead of thinking about all the reasons something might not work. Think like the master marketers. Their mindset is simple: My services are valuable. I will do whatever it takes to get the attention and interest of my prospects until they see the value as well.
2. Look at marketing as a game
Part of playing any game is making mistakes. It happens. You miss the shot. Drop the ball. And what happens? No biggee. You just keep playing the best you can. The mistake many business owners make when it comes to marketing is they don't play the game at all. Sure, they avoid making mistakes, but they never have a chance to win.
3. Tell 'em what they want to hear how they want to hear it
The key to effective marketing is communicating the right thing at the right time to the right audience. Many marketers get caught up with trying to find exactly the right words. Instead, think about who your target customer is, what's important to him/her, the problems you help solve and then, the solutions you offer. Do that and the words will take care of themselves.
4. Create and use a compelling marketing message
Work hard to develop a powerful marketing message. Something that instantly communicates to your target audience what value you offer. When you get it to a point where you think it hits the mark, "take it to the streets" like the Doobie Brothers did. That's an effective way to get valuable feedback.
Try out your marketing message on 25 people and you'll get a sense of know if whether or not your message is working.
5. Create a marketing strategy, make a plan and get going!
Guess what? There is no perfect strategy. Many marketers get so caught up trying to figure out the best way to market their business, they don't act. Do SOMETHING. Pick a strategy that you think would be effective, roll up your sleeves and dive in. A big challenge for many business owners is trying to figure the perfect to market their business. What usually ends up happening is - nothing.
6. Follow a written marketing plan
When you think about promoting your business, did you ever notice how the same ideas tend to pop into your mind over and over again? The ones you know you should act on but never seem to find the time to do so? Until you actually write it out so you can see the action items, it will continue to be "something you know you should do" instead of a game plan that will help you grow your business. You don't have to noodle out your whole plan and then write it down. Just start getting some ideas down. During the process, your plan will become clearer and clearer.
Wrap your mind around the things effective marketers do and before long, you'll be right there along side them.
0 komentar:
Posting Komentar